My First Job in Music: Shaina Stein
This month, Queer Capita is highlighting LGBTQ+ Music Industry Leaders through our series, My First Job in Music. In honor of Women’s History Month, we are centering our series on the visionary women who define the visual and creative identity of the artists we love.
We continue the series with Shaina Stein (She/Her), the Vice President of Creative at Atlantic Music Group. Based in NYC, Shaina’s story is the ultimate "DIY" success tale—from sneaking into shows and sacrificing restaurant shifts to art direct videos for free, to now leading high-level creative direction for some of the biggest names in music. Shaina is a reminder that when the traditional door doesn't open, you build your own entrance through raw talent and undeniable hustle.
Read about other LGBTQ+ Music Industry Leaders and Allies in our community.
What was your first job in music?
My first job in music is actually the one I’m still in today! When I moved to NYC in 2016, I applied to countless internships but never heard back. Looking good on paper wasn’t my forte, so I found my own way in. I’d sneak into shows, reach out to artist teams, and shoot photos at studios to network. Eventually, I art directed a music video for a friend for free, even giving up my restaurant shift that day to help. While on set, the person overseeing the production asked if I’d consider working at their company. That following Monday, I was invited to Atlantic Records, and the rest was history.
Who was someone who supported you to help you get your start in your career?
Derec Dunn was the one who discovered me on that set and gave me my opportunity at Atlantic. He played a huge role in helping me build my foundation in the corporate world while still allowing me to stay true to my creativity.
Shaina with Lil Uzi Vert.
What was a lesson you learned at the start of your career that you still carry with you?
Understanding how important it is to be personable and able to read a room. Early in my career, I learned never to underestimate the energy you feel in a space and to trust that instinct. Knowing how to navigate different personalities and situations with awareness and grace continues to guide how I work with people today.
What was your favorite memory from your first job?
Getting flown out to shoot and create content for Electric Forest was a big moment for me. Another standout was shooting with Trippie Redd at his first-ever basement show at Webster Hall. It feels completely full circle now to be working with him again, aligning him with incredible directors to help bring the visuals to life for his upcoming album.
Shaina with Cardi B
What advice would you give to your younger self?
I’d tell myself not to take things so personally. Some people truly care, while most are simply curious. Learning to recognize the difference between the two is what will help you stay focused on the work you need to do, instead of worrying so much about everything else.
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