My First Job in Music: Daisuke Kojitani
Every month, Queer Capita highlights LGBTQ+ Music Industry Leaders through our series, My First Job in Music.
We continue the series with Daisuke Kojitani (He/Him), the Account Manager of Media & Entertainment at Discord. Based in New York City, Daisuke’s journey is a masterclass in non-linear career pivots and leveraging cultural intuition. From a foundational start in finance to driving strategic artist insights at Universal Music Group and building spaces for independent AAPI talent, Daisuke has consistently championed the power of data-driven storytelling. He opens up about the realization that no past experience is ever wasted, the importance of thinking from an artist's perspective, and how embracing niche subcultures can become your ultimate career superpower.
Read about other LGBTQ+ Music Industry Leaders and Allies in our community.
Quick Facts: Daisuke Kojitani
| Current Roles | Account Manager, Media & Entertainment at Discord |
| Expertise | Media & Entertainment Partnerships, Music & Media Strategy, Audience Insights |
| Current City | New York, NY |
| Education | University of California, Berkeley, Haas School of Business |
| Connect | LinkedIn | Instagram |
What was your first job in music?
My first official role was at Universal Music Group on the Artist Insights & Strategy team. I learned a lot about how labels promote artists and all the work that goes into breaking an act. But my journey getting there wasn’t a straight line. Long before UMG, I was working on passion projects like starting as a Production intern for a local artist showcase, leading an entertainment community org (shoutout Kollaboration SF), and helping my artist friends with marketing.
Who was someone who supported you to help you get your start in your career?
My close friend and independent singer-songwriter, Lijie. Working on her early projects helped reframe how I view the industry. She taught me to think from the artist’s perspective, to lead with your heart, and to remember why you started this journey in the first place.
What was a lesson you learned at the start of your career that you still carry with you?
No experience is wasted. I actually started in Finance. When I pivoted to Sales, I thought I was starting over, but that analytical foundation was helpful in all my roles after (especially those Excel shortcuts). Whether you're digging into streaming data or helping media brands connect with fans, it all comes down to being able to tell a compelling story through the data.
What was your favorite memory from your first job?
Producing live showcases for Kollaboration SF. We built our own stage for independent AAPI talent, piecing together the logistics, financing, and marketing alongside a team of incredibly passionate people. I remember feeling that adrenaline on stage, looking out into the theater, and seeing the whole community come together. Feeling that energy made all the behind-the-scenes grind worth it.
What advice would you give to your younger self?
Stop overthinking the 'right' path and just lean into your interests. Go to more shows, embrace the niche, and dive deep into subcultures. I didn't realize early on that cultural intuition could actually be a functional part of the job, but it’s a total superpower. Don't be afraid to use yours.
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